|
||||||
|
||||||
|
The 6 Top Reasons Marketers Should BlogIf there is a downside to blogging, I have yet to find it. Themore you learn about blogging, the more there is to like. In fact, here are 6 mouth-watering reasons why every marketer should be blogging: 1- Fast Search Engine Spidering and Indexing of Your Site: Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can be counted on to come by and quickly spider all those new blog posts as they are written? Yahoo is also embracing blogs and feeds in a big way. Savvy marketers know that adding their blogs and feeds to their MyYahoo page can bring the Yahoo spider to their site almost immediately. One of the reasons that blogs get spidered so quickly is that most of them produce a feed. Many blogs automatically "ping" (or notify) some of the large sites that carry these feeds and make them available for syndication. Search engines spider these sites many times a day. Blogger, for instance, pings Weblogs every time you make a post. You can also "ping" a free site called Pingomatic (http://www.pingomatic.com) every time you add a new blog post. Your ping will notify Yahoo and 11 other large feed sites that you've added a post. If it only were so easy to get Google to notice new pages on regular sites! If you have a new site that you are having trouble getting indexed, adding a blog or RSS feed is one of the quickest ways to get the spiders to come calling. 2-Blogs can Build Your Backlinks Quickly: If you've spent time trying to get reciprocal links to your site, you know how frustrating, boring, and time-consuming it can be. I've long considered reciprocal link building to be one of the worst ways to develop link popularity. Many SEO experts consider one-way links to be far more effective. A blog can build one-way links to your site fast. If you've just started a blog, you should submit it to the large blog and feed directories. Here is a list of the Top 55: http://www.masternewmedia.org/rss/top55/ Once you've submitted your blog to these directories, you'll find your backlinks growing quickly. This past year, more webmasters are using RSS feeds on their sites to keep their sites fresh and spidered frequently. Software applications such as RSS Equalizer, Express RSS, and CARP make this easy. After starting my first blog, I was amazed at how many different sites carried my feed with a link back to my site! These links can multiply exponentially over time. Now tell me something. Wouldn't you rather be spending your time adding content to your site than trying to get questionable reciprocal links? Especially when it doesn't take any extra time? 3-A Frequently Updated Blog will Keep the Spiders Visiting Your Site Often: Most of us are aware that the search engines like sites that are updated frequently. If you have your blog set up correctly, every post will update several pages of your site. Then pinging Yahoo and the blog and feed directories at Pingomatic can bring out the spiders in just a few hours. This is a great way to get new pages of your site indexed quickly and frequently. 4-Your Site is Stickier and More Appealing to Visitors: A blog on your site is an easy way to keep your site updated on a regular basis. The upside is that visitors will come by more often. If they find your blog interesting and informative, they may bookmark your site. That means you have a much greater chance of making sales. And you have a ready-made audience for any new products you launch. A blog can also add a human face to your website that potential customers will trust and respond to. Most marketers know that people buy from people they like and respect. A well-written blog is a great way to build a relationship with your visitors. 5-A Blog Is The Fastest And Easiest Way To Build A Brand-New Website Without Training: Even a 10 year old could set up a blog at Blogger.com and be blogging almost immediately. No HTML knowledge is necessary. You don't need to know how to FTP. You don't need to know how to link the pages in your site together. All you have to do is type in your post and click on the "publish" button. And yet you can still set up an attractive, spiderable site in record time. Blogs can be used for any type of site, not just for online ezine delivery or a place to announce new products. Using a blog you could quickly build a niche site. Just research the best keywords for your niche. Then write articles around those keywords and post them to your blog. Include your keywords in your title. You now have an instant niche site that will be spidered quickly and be easy to maintain. 6-Keyword competition in RSS feed sites is much less than in the SE's: Google, Yahoo, and MSN each have many millions of webpages in their indexes. It can be almost impossible to get top rankings for competitive keywords if you don't have a high PR site with lots of backlinks. It's a completely different story at the RSS feed sites. The competition for many high-competition keywords is almost nonexistent. Setting up a blog in some of these high-competition niches is a good way to successfully compete. Marketers spend a lot of time and money getting traffic to their sites, creating backlinks, getting good SE rankings, and building relationships with their customers. A blog can improve your results in all those areas. There aren't very many free marketing techniques that can make that claim! About the author: For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com Circulated by Article Emporium Dirty Hooligan! What a Crude Street Corner Come-On Taught Me About Direct Response Marketing Copyright 2004 Harmony Major Can't get a date? No, I mean to your website. Day in and day out, I see marketers address "filet mignon" prospects like $10 streetwalkers. How do they expect to get the sale (or the signup, or the download, or the ___) ... Help! My Computer's Being Invaded Have you heard of the movie “Attack of the Killer Tomatoes”? Yeah, it's as silly as it sounds. But, wait a minute now. The Internet is becoming as hazardous as one of those bad sci-fi flicks. There used to be a time (not too long ago) when we could log on... How to Grow Your Affiliate Marketing Business Affiliate marketing is a large business in the internet today that involves a partnership between a merchant and one or more affiliates, in which the affiliates advertise or promote the merchant's product and services free of charge until a customer is gained. Then, a part... The Never-Ending Quest for Home Business Success When most of us dive into our first home business venture, we are filled with visions of wealth, comfort, security and freedom. We have a general idea of where we'd like to end up financially, and we work hard to get there. Some of us make it there quickly, while others may take a ... Sell Your Product Online Copyright 2005 Marsh Uele In today's business world, if you're not selling your product online, you're losing sales. If you have a product, make money online by selling online. There are simple ways to make money online. Make sure your site is professional and easily ... Getting Approved by Adsense in a Jiffy… Copyright 2005 Anik Singal I don't understand why everyone makes Adsense out to sound like some kind of devil. So far, I have a 100% approval rate for my consulting clients. You would think that we spend months developing the site to submit for approval – but to be honest;... You cannot FAIL at an online business if you are never really IN business in the first place. Copyright 2004 Jack Humphrey Statistics used in online sales letter are often abused and misunderstood in many ways. Both from the consumers' standpoint and, either purposefully or unknowingly, by product and service providers of all types. Have you heard the oldes... Drive HUGE Amounts of Traffic to Your Website for FREE Would you like to get in on one the internet's biggest secrets to getting visitors to your website for free? One of the biggest secrets on the internet that many of the big-hitter "gurus" use to drive traffic to their website is to write articles and add their signature li... Work At Home, Go Bankrupt At Home--It's Your Choice Copyright 2004 Isaiah Hull If you want to make an income working at home, you must mitigate spending in the early phases of your venture. If you spend wildly, you will never make money. I can promise you this now. It happens to almost every person who tries to work at home; ... Internet Marketing Secret - Know Your Competition Okay, you’ve got your website up and running; you’ve crammed it with all kinds of interesting content; you’ve researched your keywords and you know who your target audience is. The next question is: Do you know who your competition is? Understanding your competition, what the... Capturing Leads on Free Traffic Exchanges Copyright 2005 Cobrasurf.com There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages, Autoresponder follow up systems, and Ad tracking URLs. The lead capture page can be hosted anywhere but it needs to h... When Scintilating Near Nudity On eBay Pays You Well ! A little ole lady hits it big on the red light district on eBay It may cause undue stress in their marriage unfortunate as that is. The fact that she cant remember where the other four are or the suspicion that they were broken by her husband - perhaps a remiss act, w... The 6 Top Reasons Marketers Should Blog If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like. In fact, here are 6 mouth-watering reasons why every marketer should be blogging: 1- Fast Search Engine Spidering and Indexing of You... How to Build a Niche Site With a Blog Building niche sites is all the rage these days. The basic strategy is very simple. Find a niche market that isn't oversaturated. Develop a list of related keywords people are searching on. Then write an article optimized for each one of your keywords. Once you have your a... Build Trust Online By Focusing on Web Consumers Somewhere between project ideation and results analysis, those responsible for the success of internet endeavors will wonder if their visitors actually trust their website enough to buy product or share personal information. ValidatedSite.com believes Web sites will exude Web credi...
|
|
|||||
|
||||||